On Sunday in Mexico City, Oscar-nominated actress Salma Hayek Pinault joined President Claudia Sheinbaum to launch a major new support plan for Mexican cinema. At the heart of this initiative is the Mexico film tax incentive—a 30% income tax rebate designed to revitalize the country’s audiovisual sector.
Hayek, who began her career in Mexican telenovelas, expressed deep pride in the announcement. “I owe my career to the Mexican film community,” she said. “It was a great honor to stand alongside them today.”
The incentive, coordinated with the Ministry of Finance and Public Credit (SHCP), takes effect immediately. Specifically, it refunds up to 30% of income tax (ISR) on qualifying expenses incurred within Mexico. However, projects must meet clear conditions. For instance, at least 70% of suppliers must be domestic, and the maximum refund per project is capped at 40 million pesos (about $2.3 million).
According to Culture Minister Claudia Curiel de Icaza, the policy has two main goals. First, it aims to attract high-value international productions. Second, it seeks to keep national projects rooted in Mexico. As a result, the government hopes to strengthen the creative economy, protect cultural sovereignty, and promote diverse storytelling.
Moreover, the incentive applies broadly. It covers Mexican individuals and companies. It also includes foreign entities with a permanent presence in Mexico. Additionally, foreign producers working through a Mexican partner may qualify.
Eligible projects include fiction or animated features and series with minimum spending of 40 million pesos. Documentaries qualify at 20 million pesos. Meanwhile, specific animation, visual effects, or post-production work can apply with just 5 million pesos per process.
Hayek praised Mexico’s cinematic legacy. “Mexico has a long and distinguished film history,” she said. “This incentive will help shine an even brighter light on our talent.” She thanked President Sheinbaum and called the moment historic. “Viva México,” she added.
In conclusion, the Mexico film tax incentive represents a strategic step forward. By combining fiscal support with local content rules, the government aims to make Mexico a more competitive—and authentically Mexican—hub for global film production.
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